Just as a high performance vehicle needs high grade fuel, your revenue engine needs high quality data to fuel success at every stage of the sales cycle. Yet many revenue teams neglect their data and struggle to hit their numbers as a result. In this fifth post from my...
This morning, independent research and advisory firm, Forrester, published The Forrester Wave™ B2B Marketing Data Providers Q2 2021 report to “help B2B marketing professionals select the right one for their needs.” I’m thrilled! Why? For two reasons. First, because I...
Recently, I facilitated an educational session with my friends from InsideView, titled Mastering the Art of Account-Based Sales and Marketing. We covered some real-world applications and looked at how a sales team can leverage InsideView and Dynamics 365 (D365) to...
Recently, I started a webinar series with my friends at InsideView in which we focus on one of my favourite subjects – CRM data. Those who have spent any time in the Dynamic 365 CE/CRM world will know InsideView Insights has been and remains most people’s go-to...
You know you need to do something about the dirty data in your CRM — the stale, incomplete, badly formatted, and duplicate data. If you’re in sales or marketing operations, it makes extra work for you, and it hampers sales and marketing effectiveness. Bottom line? It...
There’s no denying it. The world has changed in the last couple of months and it’s impacting every business. For many, your “ideal” customers (prospects) are no longer ideal, as they freeze budgets and put initiatives on hold. You’re not alone. Now the question is,...