Salesforce will stop renewing Data.com licenses in just a couple of months, so hopefully you’re well on your way to finding a replacement and building your migration plan. If not, keep reading. This blog series is all about helping you do that. The first post...
Is your data in fighting shape to meet your pipeline numbers?If you’re like the typical B2B company, it’s probably not: the average B2B database is 25 percent inaccurate at any given time, according to SiriusDecisions.Just like getting yourself in shape, getting your...
When you’re targeting a lead and start to dig into their profile in your CRM system, do you feel a chill run down your spine? Does the hair on your neck stand up and your heart start to race? Or are you so confident in your data that digging into lead data is like...
Today’s post is from Gaurav Gupta, Manager, Professional Services at InsideView. Gaurav’s obsession with clean data borders on the maniacal, and our customers love him for it. There are many services to help you maintain the consistency and integrity of...
As a marketer, I’ve read (and written) the phrase “the customer is now in control” hundreds of times over the past few years. And while it’s true, and becoming more pervasive as time and technology move on, this fundamental shift in the economy is starting to...
Last Thursday, LinkedIn announced that they will be limiting access to their previously-open APIs, putting strict limits on their use starting in May. While this move was widely expected, it provides an opportunity to analyze what it means for developers, and the...