data decay

5 Tips for Finding New Business in the New World

5 Tips for Finding New Business in the New World

There’s no denying it. The world has changed in the last couple of months and it’s impacting every business. For many, your “ideal” customers (prospects) are no longer ideal, as they freeze budgets and put initiatives on hold. You’re not alone. Now the question is,...

Is Your Data a Trick or a Treat?

Is Your Data a Trick or a Treat?

When you’re targeting a lead and start to dig into their profile in your CRM system, do you feel a chill run down your spine? Does the hair on your neck stand up and your heart start to race? Or are you so confident in your data that digging into lead data is like...