data cleansing

The ROI of Data Management

The ROI of Data Management

You know you need to do something about the dirty data in your CRM — the stale, incomplete, badly formatted, and duplicate data. If you’re in sales or marketing operations, it makes extra work for you, and it hampers sales and marketing effectiveness. Bottom line? It...

Beyond the Data, Part 3: Turning Family Trees into Fortune

Beyond the Data, Part 3: Turning Family Trees into Fortune

Heidi Tucker, Vice President of Global Alliances, regularly contributes articles to MSDynamicsWorld.com on topics of interest to the Microsoft Dynamics community. Her most recent series has been on the topic of using data and insights for strategic advantage to...

Beyond the Data, Part 1: Turning News into Sales

Beyond the Data, Part 1: Turning News into Sales

Heidi Tucker, Vice President of Global Alliances, regularly contributes articles to MSDynamicsWorld.com on topics of interest to the Microsoft Dynamics community. Her most recent series has been on the topic of using data and insights for strategic advantage to...

Replacing Data.com Part Two: Clean Your Data

Replacing Data.com Part Two: Clean Your Data

Salesforce will stop renewing Data.com licenses in just a couple of months, so hopefully you’re well on your way to finding a replacement and building your migration plan. If not, keep reading. This blog series is all about helping you do that. The first post...

The importance of CRM data management

The importance of CRM data management

Heidi Tucker, Vice President of Global Alliances, regularly contributes articles to MSDynamicsWorld.com on topics of interest to the Microsoft Dynamics community. Her most recent series has been on the topic of using data and insights for strategic advantage to...