So I’m at the mall yesterday, standing in line at the artisanal juice bar, and this guy hops in place behind me. He’s, how can I say it politely, kind of plump and his wardrobe choice isn’t very flattering: he’s wearing this gaudy red suit (I think it was velvet!)...
Is your data in fighting shape to meet your pipeline numbers?If you’re like the typical B2B company, it’s probably not: the average B2B database is 25 percent inaccurate at any given time, according to SiriusDecisions.Just like getting yourself in shape, getting your...
When you’re targeting a lead and start to dig into their profile in your CRM system, do you feel a chill run down your spine? Does the hair on your neck stand up and your heart start to race? Or are you so confident in your data that digging into lead data is like...
We’re excited to share that an article written by our CEO, Umberto Milletti, was recently published at 1to1 Media. “The Enemy of Data Science: Noisy Signals in the Enterprise” looks at how enterprise applications have evolved from workflow managers into sources of...