Taking on a data management initiative can be a scary proposition. However, the business benefits are there. Rich, accurate data is the fuel for multiple groups: Sales leaders want better territory planning, Marketers want lead to account mapping, and Ops wants...
So I’m at the mall yesterday, standing in line at the artisanal juice bar, and this guy hops in place behind me. He’s, how can I say it politely, kind of plump and his wardrobe choice isn’t very flattering: he’s wearing this gaudy red suit (I think it was velvet!)...
When you’re targeting a lead and start to dig into their profile in your CRM system, do you feel a chill run down your spine? Does the hair on your neck stand up and your heart start to race? Or are you so confident in your data that digging into lead data is like...