Smaller businesses don’t always have the resources for quick-response and automated customer service, but because they’re not gigantic conglomerates, consumers still expect the same speed and quality of service – perhaps even more than they do of larger...
Businesses large and small use Twitter and Facebook to communicate directly with their customers. Social media allows us to announce new products and campaigns and build free brand awareness. However, social media isn’t a one way street. Customers can use...
Personalize Your Delivery Show your customers that you think about them. If you know your marketing team is sending out generic emails to all customers, or that your support team sends automated ticket receipts, reach out with a personal note. Tell them that you think...
Most sales people don’t need to be convinced about the benefits of social selling as a sales strategy. However, some entrepreneurs aren’t aware of social media at all, or why they should be using it. This is a travesty. Social media should be an integral part...