Customer churn is the biggest problem facing every business, and while there’s no magic solution for ensuring complete customer retention, there are processes that you can put in place to decrease churn. If you’re ready and willing to put in the effort,...
Whether it’s more cost effective to recruit new customers or increase profits by cross-selling to current customers is the proverbial no-brainer; that is to say, estimates vary, but the consensus is that it costs at least five times more to win a new customer than to...
Business to business (B2B) sales have gone social. Social media platforms are not just for business to consumer (B2C) companies anymore. Businesses know that social media is a valuable tool for learning about businesses and their products. Social media also makes...
The sales trainers at VorsightBP know that great customer service starts with the very first customer interaction. Understanding your customers’ needs is essential to making a sale, but understanding won’t get you far if you can’t get in the door. We interviewed Steve...