Note: Today’s guest post is just one in a series provided by Denis Pombriant of Beagle Research Group. Denis is a top CRM market researcher who advises end users in CRM selection, deployment and use while also publishing a steady stream of analysis on many of the...
Funnel Frenzy When we first heard about TOFU, MOFU, and BOFU at the Marketo Roadshow last week, our ears perked up (thank you Brian Glover, Sr. Product Marketing Manager at Marketo). The truth is, when you stumble into a conference session as a multi-tasking,...
Did you know that customers who receive marketing emails spend 138% more than people who don’t get those messages (source: Convince & Convert). You’re sending marketing emails, but what if your messages aren’t reaching inboxes? Marketing emails drive revenue, so...
A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now. With the advent of platforms like social media and sales and marketing automation, we often see...
At the start of 2013, the most popular social network in the world, Facebook, launched a new tool called Open Graph that is already promising to alter the world of online marketing forever. While some say that Facebook Open Graph will merely allow greater access into...