In today’s globally connected world, it’s more important than ever for companies to build their brand identities. While in the past, a brand could present a solid identity via television and print advertisements, today brands are dynamic and ever-changing....
Customer Intelligence refers to the unique information that gives vendors, salespeople, and account managers insight into why customers buy from them. Customer intelligence reveals how companies make decisions, which topics interest them, which events influence the...
One question always comes up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? For every marketing organization, the answer is different, but the best organizations understand how and when to use each...
If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. So it’s just as important to keep the team happy, equipped and competent as it is to...
Mark your calendar for May 21-22, 2013. The event of the year is coming up in just 4 short months. Make sure you save the date so it doesn’t blow by you. The Insider Summit is InsideView’s annual conference for all marketing, sales, and customer success...
Upselling existing accounts to generate new business is one of the most difficult sales techniques because it combines two profoundly different skills: sales and customer success management. A rep who can successfully upsell without sounding obvious or contrived is a...