We were thrilled to host yesterday’s webinar with Jill Konrath on “Five Strategies to Jumpstart Your Sales.” Konrath is an expert seller, business advisor, and the author of “SNAP Selling,” a #1 best-seller on Amazon. She’s advised many big companies on...
Email messages often get lost. Sometimes emails are mistakenly labeled as spam or deleted accidentally, and they never get to your prospects. Every marketer and sales person falls victim to lost emails, and while some causes are unavoidable, there’s one that you...
Customer churn is the biggest problem facing every business, and while there’s no magic solution for ensuring complete customer retention, there are processes that you can put in place to decrease churn. If you’re ready and willing to put in the effort,...
Whether it’s more cost effective to recruit new customers or increase profits by cross-selling to current customers is the proverbial no-brainer; that is to say, estimates vary, but the consensus is that it costs at least five times more to win a new customer than to...
Referrals are the best type of leads in B2B sales because they are most likely to turn into sales. To increase your sales productivity, it is important to increase your amount of referrals. Your best source for referrals is your happy customer base. Here are four...
We all know our websites are crucial to our marketing success. However, website remodels tend to fall onto the “we’ll do it later” list of all the tasks the marketing department would like to accomplish. With responsibilities that include lead...