Customer Activity

Social CRM: How Can It Make Money?

by | Jul 12, 2012

Once the consumer world shifted primarily online, the business world followed. The move to relating to the customer who absorbs and shares products and information in 140 characters or less culminated with the rise of social customer relationship management (CRM). The...

Defining Social CRM for B2B Sales

by | May 15, 2012

image source Microsoft Dynamics Community   When social media started to take shape in the 21st Century, it represented a way for people to connect, interact and share with others more frequently and more remotely. Twitter, Facebook, and the like allowed users to...