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Why Social Media is Important to the Sales Process.

by | Mar 4, 2011

Companies across the world are agreeing that social media is changing the landscape of how customers interact with brands. Airlines use social media tools like Twitter to stay on top of customer service needs, companies use social media as a marketing tool to stay...

Intelligence trumps data in driving sales productivity

by | Feb 9, 2011

My first two blog posts in this series focused on productivity drivers that improve sales efficiencies:  Consolidation of disparate data sources into one clearly delivers significant time savings for sales reps as does the delivery of this information at the point of...