Crm Tools

Customer-centric Outcomes

Customer-centric Outcomes

Note: Today’s guest post is the final in a three-part series provided by Esteban Kolsky, founder of ThinkJar, a research consultancy focused on customer strategy and CRM solutions. The first two posts in the series can be found here and here. InsideView is a client...

Outcome-Driven Customer Interactions

Outcome-Driven Customer Interactions

Note: Today’s guest post is the second in a three-part series provided by Esteban Kolsky, founder of ThinkJar, a research consultancy focused on customer strategy and CRM solutions. The first post in the series can be found here. InsideView is a client and we have...

What “Customer Success” Means to InsideView

What “Customer Success” Means to InsideView

Note: Today’s post is by David Gorsuch, who recently joined InsideView as Vice President of Customer Success. Hi there! It’s my pleasure to meet you! I’m David Gorsuch and my job is to make sure all of InsideView’s customers are delighted by their unique InsideView...

The Modern Customer Interaction

The Modern Customer Interaction

Note: Today’s guest post is the first in a three-part series provided by Esteban Kolsky, founder of ThinkJar, a research consultancy focused on customer strategy and CRM solutions. InsideView is a client and we have sponsored Esteban’s research on this topic....

Your sales lead just got promoted. What should you do?

Your sales lead just got promoted. What should you do?

Anytime a sales lead has an interesting moment, it’s an opening to reach out to them, engage, make conversation, and, obviously, try to convert them into a closed deal. An interesting moment can be anything from a corporate event, like good earnings or an acquisition,...

5 Quick Tips for B2B Marketing to Millennial Decision Makers

5 Quick Tips for B2B Marketing to Millennial Decision Makers

Gen Y, or the Millennial generation, is defined as those born during the late 80s, 90s, and early 00s, so the old fogies of that generation are in their 30s. That puts many Millennials right in the prime of their careers, and right in the thick of decision-making in...