Social media marketing has evolved beyond counting followers and fans, so why do we still care how many people retweet our tweets and share our facebook posts? We’ve evolved into the era of engagement, but there’s still an inherent sense amongst the...
In today’s hyper-competitive market for products and services, a salesperson can position themselves before they actually meet a client for the first time. This positioning does not involve sales tactics or “breakthrough” methods. It is a matter of presenting one’s...
Customers in all niches and industries are increasingly resistant to traditional sales messages and advertising. Some of this has to do with the changing nature of communication. As customers and prospects consume more of their information through internet media,...