This infographic, courtesy of QuickSprout, shows how such seemingly granular things like how many fields your conversion form has, or how much personal information you ask for, significantly affects how many leads you convert. For instance, did you know that forms...
Remember when landing pages were a project undertaken solely by the IT team or the Interactive Marketing Manager who had sole access to the company’s website? Those days are long gone. Marketing automation makes landing pages so easy to create that companies...
The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. In today’s rapidly advancing world, data overload is a reality for B2B marketers. Without some sort of...