How can we increase our conversion rates? How can we start seeing more sales? How can we make lead generation more efficient for our company? If any of these questions sound familiar to you or your co-workers, then you’ll definitely be interested in hearing these...
One question always comes up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? For every marketing organization, the answer is different, but the best organizations understand how and when to use each...
If you didn’t hear of any of the 5 most viral moments of 2012, you probably live under a rock. These moments were discussed and shared everywhere online for weeks. None of these moments are viral because of an effective social media or sales strategy;...
Remember when brands touted 1M+ followers as an outstanding social media accomplishment because they had no better ways to measure success? Kred throws that philosophy out the window with a social influence application that measures engagement, not followers. Kred...
Group Your Prospects into Niches Outline the categories into which your prospects fit, and create specific emails, phone call outlines, tweets, etc. for each of them. For example, if you sell electrician supplies, try focusing on outdoor-specific electricians. This...
Before David Ogilvy became one of the biggest names in advertising, he was a door-to-door salesman for AGA ovens. He created a sales manual to help other salesmen achieve the great results that he did. As you’d expect from a man who later went on to dominate the...