As a marketer, I’ve always felt the gentle push-and-pull in the relationship between sales and marketing. Well, “gentle” might not be the right word, but there’s a healthy conflict that always exists between the group that creates the message...
Today’s post is by Megan McConnell, Customer Marketing Manager at InsideView. And you thought B2B marketing was getting easier? Based on a recent survey of 375 marketing, sales, and business professionals by researchers at Ascend2, marketers sure have their lead...
Gen Y, or the Millennial generation, is defined as those born during the late 80s, 90s, and early 00s, so the old fogies of that generation are in their 30s. That puts many Millennials right in the prime of their careers, and right in the thick of decision-making in...
Businesses that only market during special promotional periods have an increased risk of failure. And this is especially true for small businesses, as the stakes are high. Marketing consistently, in good times and in bad, is key to a steady growth pattern. First...
Did you know that customers who receive marketing emails spend 138% more than people who don’t get those messages (source: Convince & Convert). You’re sending marketing emails, but what if your messages aren’t reaching inboxes? Marketing emails drive revenue, so...
Late last year, InsideView launched its newest suite of products to arm B2B marketers with CRM Intelligence for the game of revenue marketing. At its best, InsideView for MarketingTM, will put marketers in a position to prove themselves revenue winners over, and over...