Consumers

Quality Above Quantity: Giving the Cold Call the Cold Shoulder

Maybe cold calls worked in the past. Maybe one out of every ten people you called turned into a sale. These days, however, very few people respond to cold calls- or cold emails. It’s all too easy to just delete the voicemail or email because these days consumers...

The Age of the Buyer – How do you prepare?

THE AGE OF THE BUYER Now is the dawn of a completely different era I like to refer to as The Age of the Buyer. Due to the emergence of social media as a means of communication and establishing relationships, consumers have been given the power to provide real-time...