Common Sales

Avoid These Common Sales Mistakes

by | Apr 18, 2013

Poor Lead Qualification More than half of salespeople fail to verify if potential prospects have a need for their products or services before making a sales pitch, according to MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook. Doing pre-call...

Overcoming Sales Objections With Content Marketing

by | Mar 26, 2013

As sales reps, we’re constantly leaning on marketing’s resources to create sales enablement tools. But today’s marketers are talking about content marketing. The typical purpose of a content marketing approach is to generate leads, so how can you use...