Coca Cola

B2B Social Marketing 101

by | Feb 4, 2013

Is Social Media Marketing for Everyone?  In the absence of better measuring tools, the first social media marketers used likes and follows to gauge the success of their campaigns. A lot of companies still do. For example, take Coca Cola’s Super Bowl ad this...

6 Steps to Practice Your Social Selling Skills

by | Aug 14, 2012

The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Many will go all out for the first couple of weeks and quit once there are no results for their efforts. Also,...