Challenger

3 Sales Books to Add to Your To-Read List

by | Apr 17, 2013

A major part of growing as a sales professional is staying educated. The great news about the immediate publishing revolution is that we have unprecedented access to educational content, and the world of sales is definitely included. But just like the world of blogs...

How to Appeal to Buyers’ Pride

by | Jan 16, 2013

Pride has two distinct meanings: one that is purely negative and another that is much more positive. The negative connotation is often used as a way to describe hubris, or an inflated self worth. On the positive side, it is often a way to express dignity, honor, and...