Remember when landing pages were a project undertaken solely by the IT team or the Interactive Marketing Manager who had sole access to the company’s website? Those days are long gone. Marketing automation makes landing pages so easy to create that companies...
As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. The case study is an age old marketing technique that some consider obsolete and outdated in in the face...
Businesses large and small use Twitter and Facebook to communicate directly with their customers. Social media allows us to announce new products and campaigns and build free brand awareness. However, social media isn’t a one way street. Customers can use...
The eyes of the business world have turned to social media marketing and fast turnaround times, but one old technique may help you separate yourself from other salesmen in your field. Send a letter. This move may seem like a step backwards, but will come as a breath...