Building Relationships

Why Relationships Matter to Sales

When the Harvard Business Review published data that suggested sales is not about building relationships, a lot of salespeople scratched their heads. For decades, sales was all about relationships, and we’ve all been trying to explain how to bring relationships...

How to Communicate Professionally on Sales Calls

As a sales professional, you spend most of your time out in the field, building relationships with potential and current customers to increase your sales. Communication is key in your career; without effective, thoughtful communication, these important relationships...