Brainer

Why You Should Be Cross-selling to Customers

by | Apr 2, 2013

Whether it’s more cost effective to recruit new customers or increase profits by cross-selling to current customers is the proverbial no-brainer; that is to say, estimates vary, but the consensus is that it costs at least five times more to win a new customer than to...

5 Reasons Your Social Sales Aren’t Making the Grade

by | Nov 19, 2012

Social marketing has created the biggest buzz in marketing in the last decade. It’s a no brainer; everyone benefits from it – mega conglomerates to mom and pop shops. Have you knocked the socks off social media as we all know it? If your answer to that question is...