According to MarketingSherpa 2012 Marketing Benchmark Report, trade shows have secured the top spot as the most effective B2B marketing platform. They have greatly surpassed paid search, email marketing and websites. This statistic encourages us to take tradeshows...
If you find B2B lead generation challenging, you are not alone. Marketing Sherpa’s 2012 B2B Marketing Benchmark Report stated that 74 percent of customer relationship managers believed lead generation was the most challenging aspect of sales. Being a salesperson...
The Internet has changed B2B sales. There were approximately $1.3 trillion B2B E-commerce business transactions over the Internet in the year 2000 alone, according to the MarketingSherpa B2B Technology Marketing Benchmark Report 2011, and the numbers are estimated to...