Today’s guest author is Maura Rivera, VP Marketing at Qualified Last week the Salesforce Pardot team hosted a customer event about the future of B2B marketing. The panel was hosted by Lynn Zaledonis from Salesforce, along with Qualified’s founder Sean Whitely...
Attending Dreamforce in San Francisco on October 13-16? If so, check out everything that we’re doing, including our ultra-exclusive nearby event, The Open Lounge, and our always-fun booth at North Hall 1106. We hope to see you there! Dreamforce is upon us!...
Business to business (B2B) sales have gone social. Social media platforms are not just for business to consumer (B2C) companies anymore. Businesses know that social media is a valuable tool for learning about businesses and their products. Social media also makes...
The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. In today’s rapidly advancing world, data overload is a reality for B2B marketers. Without some sort of...
As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. The case study is an age old marketing technique that some consider obsolete and outdated in in the face...
It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in...