At Dreamforce last fall, I met with lots of other marketing leaders to talk about our most daunting challenges and share solutions. I lost count of the number of times one of us started a sentence with, “Our data says…” or “If we had the data…” As marketing leaders...
Nearly every day we talk to customers about their plans to replace Data.com and there’s a lot of misunderstanding out there. So we’re putting on our myth-busting uniform to help overcome some of these misconceptions. Myth #1: Data.com Is Not Going Away The cat has...
So I’m at the mall yesterday, standing in line at the artisanal juice bar, and this guy hops in place behind me. He’s, how can I say it politely, kind of plump and his wardrobe choice isn’t very flattering: he’s wearing this gaudy red suit (I think it was velvet!)...
Is your data in fighting shape to meet your pipeline numbers?If you’re like the typical B2B company, it’s probably not: the average B2B database is 25 percent inaccurate at any given time, according to SiriusDecisions.Just like getting yourself in shape, getting your...