Automation Technology

Are You Marketing to the Right Audience?

Social media and marketing automation technology make it easy to grow your marketing reach, but don’t always make it easy to target the right audience. Our customers are out there everywhere, but knowing exactly where isn’t yet a perfect art. A few...

Why Relationships Matter to Sales

When the Harvard Business Review published data that suggested sales is not about building relationships, a lot of salespeople scratched their heads. For decades, sales was all about relationships, and we’ve all been trying to explain how to bring relationships...