Most B2B companies these days maintain an active presence on Facebook, but not all of us get it right. The marketing opportunities available to us on Facebook continue to evolve, and as marketers, we have to constantly update our Facebook strategy. Take, for example,...
By now we’ve all been thoroughly inundated with the vague advice that businesses need to maintain a social media presence. We build and manage accounts on Facebook, Twitter, Pinterest, and a number of other social media sites, and post regularly. And because social...
In today’s globally connected world, it’s more important than ever for companies to build their brand identities. While in the past, a brand could present a solid identity via television and print advertisements, today brands are dynamic and ever-changing....
Social media marketing has evolved beyond counting followers and fans, so why do we still care how many people retweet our tweets and share our facebook posts? We’ve evolved into the era of engagement, but there’s still an inherent sense amongst the...
What is Sequential Content? Sequential content is any type of content that has a chronological structure. In marketing, there are several types of sequential content you might use: How-to articles that give readers a series of steps to follow to achieve a desired...
If you end up purchasing data, it’s a good idea to set up a plan for how to understand the data and the goals you have for using it. You need to know your destination before plotting the journey. Ask yourself the following questions: What are my goals for the...