In today’s world of B2B data, sales and marketing teams rely heavily on clean and accurate data to do their jobs efficiently and effectively. Without the backbone of good data, running a successful business can be difficult, if not impossible, to get the growth and...
Nearly 2,000 people registered for our webinar on “How to Crack the Code of Sales and Marketing Alignment!” If you missed it, you should drop everything and watch the replay here. We had a great panel of experts dig into the findings of our recently-released report on...
Remember when sales reps used to track sales progress on Excel spreadsheets? CRM has become such a massive part of our sales process that those days seem long gone. In reality, they were only a few years ago, and many companies are still stuck in the little rows of...
Guest Post written by: Kelly J. Waffle, Director of Account Development, Marketo, Inc. Kelly works with prospective and current customers to “paint a picture” of where they can go with marketing automation and revenue performance management. He serves as...
Our series on the major tenets of Sales 2.0 continues along, in this post we’ll be focusing on alignment. Over the past few weeks we’ve talked about acceleration, collaboration, professionalization and accountability, which leads perfectly into the final...