Aim

Using Pinterest to Build Your B2B Brand

Pinterest is one of the fastest growing social media platforms on the market today, but B2B organizations haven’t all figured out how to make it work for them. Some are skeptical that their audience even spends time on Pinterest. Given that the largest...

Know When to Stop Talking

One of the many ways that a salesperson can sabotage a sale is by talking too much.  A good salesperson needs to recognize the cues that a client gives, and when to go in for the close. If the prospect is ready to close and you go on talking, you might end up talking...

Negotiate Your Way to a Win

Winning sales isn’t a straightforward affair. In most cases, you have to make numerous calls, set up different meetings and cajole a prospect into making a purchase. During this process, your prospects will throw counterclaims and lots of questions your way. Read on...