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How Client Testimonials Can Help You Close Deals

by | Dec 10, 2012

Most of us make it a habit to know why our customers buy our products and services. A lot of us have entire teams dedicated to curating and marketing customer success stories and rave reviews. But how many of us follow the client testimonials of our competitors’...

Meeting Objections at the Close of a Sale

by | Dec 9, 2012

Objections almost always arise at the end of a deal. It’s a prospect’s final opportunity to back out, and prospects want to be 100% sure that buying your products or services is a good idea. Furthermore, at the end of a B2B sales cycle, proposals pass by legal...