This month marks the one-year anniversary of quarantine lockdowns across the world, which ushered in changes for businesses that we will be feeling for years, or even decades, to come. Employees who could, began working from home. Video conferencing became the...
This piece was originally printed in Chief Marketer. In the first part of this three part series on account based sales and marketing, learn why data is critical to ABM success.1. Good data is the foundation of ABM success.Regardless of your ABM approach, targeted,...
This year’s Marketing Nation Summit, hosted annually by Marketo, brought together 5,000 marketing innovators from around the world for three jam-packed days of learning, networking, and best practice sharing. Whether you missed Marketing Nation Summit this year,...
![Prospects Are Like Snowflakes: Learn the Differences and Sell Accordingly [Guest Post]](https://insideviewweb.kinsta.cloud/wp-content/uploads/2016/05/ProspectsAreLikeSnowflakes.jpg)
Note: Today’s post is from Nipul Chokshi, who works in product marketing and sales enablement at Lattice Engines. Lattice Engines offers a complete set of marketing and sales applications that predict who will buy, what they are likely to buy, and when....