To become a data-driven enterprise, your data needs to be a common and central resource for your entire organization. Sales and marketing teams have typically worked within their own siloed systems and it’s been difficult to align on a single source of truth.In this...
Open Lounge 2016 was sponsored by a group of fantastic partners, including AdRoll, Engagio, EverString, Marketo, SmartSellingTools, and Terminus. On Thursday, Engagio and EverString took the stage to enlighten and inform the Open Lounge audience on Account-based...
Account-based marketing has become a phenomenon in the past few quarters, flipping the focus from marketing simply generating leads to sales and marketing working together to target the right accounts. It’s taken over B2B because it works, with 80% saying ABM...
“Right now, it’s the time of the Millennials,” said Mary Shea, Principal Analyst at Forrester Research and self-described “late Boomer,” as she kicked off the Open Lounge panel discussing the impact this new generation of workers, buyers,...
Mary Shea, PhD, Principal Analyst at Forrester Research, shared her wealth and depth of B2B sales and marketing knowledge with Open Lounge today, explaining how organizations can cope while everything around them is changing. Whether it’s the changing buyer, who...
Have we mentioned how excited we are about Open Lounge? Well, once again, we’re excited about another Open Lounge event: the launch of Aligned to Achieve. It’s the new business book authored by our own Tracy Eiler, CMO, and Andrea Austin, VP of Enterprise...