Forrester Research releases first B2B Marketing Data Providers Wave Forrester Research just released the first ever B2B Marketing Data Providers Wave, and as a marketer I’m personally psyched. They’ve done the heavy lifting for us in reviewing the top data vendors and...
While most analysts and businesses agree that refreshing contact data is an urgent need, actually doing it can get a little intimidating. Technology helps a lot, but it’s not an “instant fix”. We’ve outlined some practical tips to get the most out of any tool that...
Hello Data.com customers! Have you started thinking about how you’re going to replace Data.com, now that Salesforce has announced its retirement? Haven’t heard? You’re not alone. We’re constantly amazed by how little awareness there is in the market about this...
I’ve heard marketing automation platforms described as pie shells. You can buy a top-of-the-line shell with all the bells and whistles – think fancy cut-outs, creamery butter, and sugar topping – but what really matters is what’s inside…the data. If...
If you’re like many of our customers, you have gotten ready for the General Data Protection Regulation (GDPR) that takes effect on May 25. In addition to its regulatory impact on European sales and marketing tactics, many companies consider the principles underlying...
Note: Today’s guest post is from Brandon Redlinger, Director of Growth at Engagio. Engagio offers a marketing orchestration software to help B2B marketers create and measure customer engagement, scaling the benefits of automation with the personalized benefits of the...