For three years, InsideView Open Lounge has been a destination for sales, marketing, and operations innovators to gather and share creative ways for engaging the modern B2B buyer.
But we’ve heard from several attendees, along with those that couldn’t attend, that you wish you could re-watch your favorite sessions or catch the ones you missed. Well, we have great news for you — Open Lounge has gone virtual! You can now be informed, innovative, and inspired, all with the click of a button in the Open Lounge Virtual Summit.
We’re delivering you our Open Lounge Virtual Summit sessions in three tracks: one each for sales, marketing, and operations professionals. But in the spirit of true cross-functional alignment, we encourage you to explore beyond your own area of expertise. There’s some great stuff in there! We also hope you’ll share with your counterparts and spark some creative thinking around how to innovate your current go-to-market strategies.
Here’s a snapshot at some of the great content you’ll find in the Open Lounge Virtual Summit:
Target Key Accounts Using an Account-Based Strategy
Panelists discuss how targeted company and contact data, when used together with insights, can maximize the precision of campaigns, helping them break through and get results. Hear real case studies and learn how to operationalize an ABM program in your company.
Tune Your Salesforce to Enable the Perfect Pitch
Principal Forrester Analyst and leading sales and marketing expert, Mary Shea, discusses critical changes needed to better navigate the “Age of the Customer,” including changes in buyer and seller dynamics, the importance of data and insights, and how to align teams around the customer.
How to Unite Your Sales & Marketing Teams into a Single Force for Growth
Ever wonder know what misalignment is really costing you? Need practical advice on how to go after the problem? Authors of “Aligned to Achieve” discuss research from the book and give tips on how and why to get aligned. Uncover real-world actions for improving your culture, processes, and technology.
Finding the Fuel to Launch Your Operations Career
Sales and Marketing Operations roles are fast becoming exciting, high-impact career paths within today’s successful companies. This panel of Sales and Marketing Operations leaders discusses the changing scope of Operations, how shifts in the B2B buyer-seller dynamic are evolving the role, and challenges and key learnings from their own experiences.
Hop on over to the Open Lounge Virtual Summit to check out the full line-up of sessions!