We love sharing how our customers are using InsideView! Today’s insights are from Jessica Cross, director of marketing at Fliptop, based in San Francisco. They’ve been an InsideView customer since May, 2014, using both InsideView for Sales and InsideView for Marketing.
What is Fliptop?
Fliptop’s applications use data science to help companies close more sales. Our software leverages public web and internal application data in order to generate meaningful sales lift.
Where does InsideView fit in your sales and marketing efforts?
We use InsideView in both the sales and marketing teams here at Fliptop. Marketing has the targeting tool (InsideView Target) that we have used to augment our target account list. Then, since InsideView is dynamically connected to our CRM, we can find all the relevant contacts.
Where are you seeing the most impact from InsideView?
When I started at Fliptop, our mailable database was very small. I immediately set about building out our database by building a target account list and using InsideView to bring in all the relevant contacts from those accounts into our system. I think I purchased InsideView my second month at Fliptop.
InsideView also helps us with data quality and hygiene. Our reps use it to find additional contacts and I encourage them to always use InsideView to add in account level information for new opportunities.
How do you use InsideView each day?
The sales team has InsideView enabled within our CRM so they are able to import new leads and contacts.
I receive daily update emails (InsideView Watchlists) for companies we are tracking, including our customers. The marketing team uses InsideView to keep up-to-date on any press our customers receive so we can share it on our social networks to promote our customers
Do you have any tips or tricks for other InsideView customers?
Make use of the dynamic integration to focus on your target accounts and bring in all the contacts you want to be working from those accounts. Also make sure to add reference customers and your LinkedIn connections to take full use of the network.
What’s one feature of InsideView that you couldn’t live without?
The dynamic connection between InsideView and Salesforce. I used to live in a world where I would export a CSV, scrub it, then have to import it manually. InsideView’s connection removes all that heavy lifting from my work.
How has InsideView helped you and your teams?
InsideView has helped my sales team build out their outbound prospecting. The AE team can give the SDR team a list of specific target accounts to go after and my SDRs have the tools to build out a contact list using InsideView.