In case you were tied up with that Cupertino distraction earlier this week, we’re super excited to announce the opening of our market intelligence with InsideView Open, which lets virtually anyone use InsideView’s market intelligence directly in their business applications.
At an impactful event this past Tuesday, which included InsideView customers and partners, plus some Silicon Valley luminaries, our CEO, Umberto Milletti, led an announcement-studded presentation that opened this new window into InsideView’s vast trove of market intelligence.
As Umberto reflected on what drove the creation of InsideView at the very beginning, he saw how market information can add value to anyone within an enterprise, and isn’t just for sales and marketing any more.
Initially, Umberto commented, InsideView focused on making sales people more effective. But sales does not live in a vacuum, so InsideView’s solution extended to marketing. Now, with InsideView Open, those market insights can become valuable to finance or human resources or supply chain or anyone else. Finance has to collect bills, supply chain has to find new vendors, HR has to find more talent–and they can all benefit from market insights.
As Umberto put it, the new competitive advantage is the informed employee.
Open APIs
InsideView Open allows, through mature, easy-to-use APIs, InsideView’s market intelligence data to be embedded into any business application. While other solutions are turning off APIs and locking customers into their platforms, we don’t see that as the answer. Customers don’t want to be locked in, they want open access to information, and they’re asking for it to be available to everyone in the enterprise, anytime, and everywhere. What we’re hearing is that companies want every employee to be fully informed and fully aware.
But, simply having “intelligence” is not enough. Being truly informed means that you’re using that intelligence every day to create value.
InsideView Open allows developers to utilize all of our market intelligence from 30,000+ sources, and InsideView partners like Microsoft and Salesfusion and Fliptop are already creating breakthrough applications using InsideView Open’s APIs to build apps that inform in a host of different areas, from marketing to mapping to mobile, and we’re just starting to scratch the surface.
InsideView Knobile
As a showcase for what InsideView Open can do, our internal product team spent just a few weeks to put together our latest product, InsideView Knobile, a mobile iOS app that uses InsideView Open’s APIs to give in-depth, up-to-the-minute, valuable insights about the people and companies on your calendar.
With Knobile, our product team set out to do two things: provide calendar integration that gives InsideView customers insights on people they are meeting with, and to create a great mobile application to showcase the power and ease-of-use of InsideView Open’s APIs.
Now, our customers can go to every sales meeting prepared so that they can provide more value, be informed when a procurement manager meets with a new vendor, or find the latest news about a job candidate being interviewed by human resources. It’s the entire enterprise, informed.
Click here to get Knobile on your iPhone today:
Oh, and just one…more…thing…
Along with the announcement of InsideView Open, we also tweaked our overall message to focus on not just providing insights and intelligence, but for informing the enterprise. Again, being informed means that you’re getting those insights and intelligence in ways that enhance your work and add value to your day. We’re calling it the informed enterprise, and InsideView Open is just the first step in allowing companies to inform every aspect of their business.
Welcome to the Informed Enterprise.
If you’d like to be further informed about our new outlook, watch this great video that we put together. We think you’re gonna love it.