Today we’re proud to announce the public launch of InsideView Apex, a new solution for business leaders looking to drive faster business growth. InsideView customers who have had early access say that Apex fills a big void in the market for B2B companies wanting to improve how they plan and execute their go-to-market strategies.
Fewer than 50% of sellers and marketers say they do a good job of identifying target segments and accounts to go after. Further, only 15% of B2B companies describe their go-to-market capabilities as mature, and they are the ones exceeding their revenue goals. Those companies that put effort into strategic planning know it’s hard to do. They start by asking the right questions, such as “Who are my best customers?”, “What are the best geographies and industries to expand into?”, and “Are we targeting the right customers with the highest potential to renew and expand their relationships?”
But these questions are difficult to answer and typically involve a lot of manual and tedious data manipulation. Many business leaders have low confidence in the quality of the data they’re using to make their decisions and lack the key capabilities to support their strategic planning process and execution. They tend to burn operational resources and are not as focused or targeted as they could be, resulting in missed opportunities that would accelerate top-line growth.
Thankfully, there’s now a path forward to improve strategic planning and execution. With InsideView Apex, business leaders can discover and size their total addressable market (TAM) based on their ideal customer profile (ICP), explore new market segments, uncover new target accounts that match their ideal customers, accelerate revenue, and measure their progress as they grow.
InsideView Apex brings together data from a company’s CRM system with InsideView’s external market data, then uses machine learning to discover and visualize market opportunities. A CMO or VP of sales can size their market and do what-if scenario planning, such as comparing new market segments by industry or geography to prioritize where they focus next. A CEO may want to show revenue potential in different market segments to his or her board and management team.
Once high-priority market segments are identified, the marketing team can export accounts and people for more targeted ABM campaigns. According to Forrester’s new ABM research, “92% of respondents agree that better data and more research are key to ABM success.” Sales and operations leaders can use InsideView Apex to evenly assign territories and named accounts that are aligned with marketing plans.
The platform also uses artificial intelligence (AI) to score and recommend look-alike accounts that match the characteristics of a company’s ideal existing customers so they can focus first on the highest potential prospects.
Revenue teams can use InsideView Apex to visualize performance against target segments in real time to optimize for success and focus resources on the targets with highest potential. Marketing can see performance indicators at each stage of the funnel as leads convert to opportunities and won deals. Sales ops can identify where leads or opportunities may be getting stuck to course correct in real time.
InsideView’s customers are already using InsideView Apex to turbo-charge their growth strategies. We’d love to help you do the same. Here are ways to learn more:
- For a brief overview, watch this 2-min video.
- Join our webinar on May 2 with guest Steve Casey, Principal Analyst at Forrester, to learn the recipe for a winning go-to-market strategy and see a demo of InsideView Apex.
- Attending the SiriusDecisions Summit May 8-10? Get a hands-on demo of InsideView Apex at our booth (Booth 120) or attend our case study session with Jeff Marcoux of TTEC on May 8th at 4:45PM in the Lagoon J room.